In 2010, the Royal British Legion released the video, “2 Minute Silence,” to mark Remembrance Day.
At the time, it was a bold, innovative way to use YouTube and other social media to draw the public’s attention to the day devoted to honouring the sacrifices of those who have fought for our countries. The video and a single were (and still are) available for purchase on the iTunes Store.
The Royal British Legion released a similar video in 2015, and the British Army posted one with music last year, again reaching out to younger generations. To me, the original 2010 video is the most impactful in its pure and solemn silence.
The Canada Remembers Program of Veterans Affairs Canada also uses social media to engage and inform citizens on the history of military service in war, armed conflict and peace. Similar honours are made online in the United States and other countries.
I invite you to join me in watching the Royal British Legion video or observing the moment in a way that is meaningful to you, at the eleventh hour of the eleventh day of the eleventh month.
We Remember Them.