In my September 28, 2020 post on a song from Sweety’s and my wedding CD, “Lovers in Japan,” I talked about the album it’s from, Viva la Vida or Death and All His Friends.
In my opinion, the British band Coldplay reached their peak with that album. They’d attracted a group of four musical production heavyweights to mould it, including the brilliant Brian Eno, whose influence was immediately apparent.
The album’s promotion was among the biggest the band has done, to my recollection anyway. The release of an extended-play CD of additional tracks from the recording sessions and an eventual second version of the entire album containing both compact discs was a bit annoying, though. I needed to buy both album editions to have all the song versions. As I was high on the band at the time, I fell for the marketing. I recently faced a similar conundrum with Brian and Roger Eno’s Mixing Colours and Mixing Colours (Expanded). I didn’t fall for it this time; I just bought the extra tracks.
Aside from the CD marketing, Coldplay also issued a whopping seven official music videos to promote the album: “Viva la Vida” (two versions), “Lovers in Japan,” Strawberry Swing,” Violet Hill,” “Lost! (Live),” and today’s selection, “Life in Technicolor ii.” And yeah, aside from the “Viva la Vida” videos and “Lost! (Live),” I bought them all, too. I only rarely bought videos since I didn’t usually sit and watch these when sitting and listening to audio copies of music I owned.
I have a vague recollection that I bought the video for “Life in Technicolor ii” to have it on my iPad, back when I used one, as I enjoyed showing the song to people. The video’s production is so elaborate, featuring a charming rural hall setting where a puppet show turns into a mini arena-rock show.
The official music video for “Strawberry Swing” is similarly impressive, produced with laborious stop-motion animation. It also features animations of multi-coloured butterflies, similar to paper ones that fell from the Bell MTS Place rafters during the Winnipeg show in June 2009.
“Life in Technicolor ii” is a fun video, and watching it today reminded me how much I used to like listening to Coldplay. I still listen to the band’s music occasionally, though nothing after Viva la Vida appeals to me much.
Now you know a little about why this is my song of the day for today. Thanks for joining me here, and please enjoy.
Here’s the official music video from Coldplay’s YouTube channel:
The unofficial lyrics are available courtesy of AZLyrics.com.